The Brazil
Business Mission
Latin America’s largest franchise expo — and a week of curated access that money alone can’t buy.
This is not a study trip. This is a curated delegation of African founders — from the continent and the diaspora — walking into the rooms where Brazilian entrepreneurship, franchising, and manufacturing actually happen. With interpreters, pre-scheduled meetings, and OsheR coordination every step of the way.
- VIP access — ABF Franchise Expo São Paulo
- Dedicated Portuguese interpreter throughout
- Pre-scheduled meetings with exhibitors & manufacturers
- 7 nights single occupancy accommodation
- Domestic travel to manufacturing hubs
- Business school lecture & campus visit
- OsheR Founders networking evening
- World Trade Center SP session
- 24/7 on-site OsheR coordination
Flights · Meals · Visa · Travel insurance — not included · Investment & payment plan details below
This is a limited delegation. When spots are filled, registration closes. June 2026 is closer than it looks.
Join Now →Why Brazil
The world’s most underrated
market for African founders.
Franchise capital of the world
Brazil has one of the most sophisticated franchise ecosystems on the planet — over 3,000 franchise brands, $60B+ sector. The ABF Expo is where the deals happen. African founders have barely scratched the surface of this opportunity.
Manufacturing access at scale
São Paulo’s industrial base offers African founders direct access to manufacturers across food, clothing, construction materials, and consumer goods — at price points and terms not available through distributors or intermediaries.
Entrepreneurial DNA
Brazil produces founders with the same hunger, resilience, and resourcefulness as Africa. The cultural connection is immediate. This is not a market where you arrive as an outsider — you arrive as a peer.
Trade routes being built now
Africa-Brazil trade corridors are being formalised. The founders who build relationships in São Paulo in 2026 will be positioned ahead of the wave — not chasing it when it becomes obvious in 2028.
Programme Overview
What your 11 days
actually look like.
Depart — arrive same day in São Paulo
The OsheR delegation departs and arrives in São Paulo the same day thanks to the time difference. Delegation check-in, accommodation, and full mission briefing. Meet your interpreter and OsheR coordination team. Evening welcome dinner — first conversations with fellow founders begin here.
São Paulo market immersion — two full days
Two days of curated business and market visits across São Paulo — retail districts, manufacturing zones, supplier meetings, and key commercial areas. These visits ground your market understanding before the expo and open doors that a trade fair alone cannot. Your interpreter accompanies every meeting.
✦ Curated city business visits · 22 & 23 JuneLatin America’s largest franchising event
Two full days of VIP access to the ABF Franchise Expo at Expo Center Norte, São Paulo — with pre-scheduled meetings arranged with exhibitors and franchise brands aligned to your sector. Your interpreter is with you throughout every conversation. Over 3,000 franchise brands, 1,000+ exhibitors, and decision-makers from across Latin America all under one roof.
✦ Pre-scheduled meetings included · 24 & 25 JuneBusiness school lecture + World Trade Center SP
Morning: Lecture session at one of São Paulo’s leading business schools — entrepreneurship, innovation, and the Brazilian market from the inside. Afternoon: Session with the World Trade Center São Paulo team on market entry, trade routes, and bilateral opportunities between Africa and Brazil.
✦ WTC São Paulo · Business SchoolDeep-dive field visits & founder networking
Four days of intensive field visits — manufacturing facilities, distribution hubs, retail operations, and sector-specific site visits tailored to each founder’s business focus. Direct supplier and partner negotiations, no middlemen. Includes the OsheR Founders Networking Evening: a curated gathering with local Brazilian entrepreneurs where the partnerships that outlast the trip are formed.
✦ Domestic travel included · OsheR Founders EveningFinal debrief — delegation returns home
Morning debrief session — consolidating contacts, signed agreements, and action points from the full mission. OsheR follow-up support begins the moment you land: we help you move every conversation from São Paulo into a concrete next step back home. Delegation departs on return flights.
Is this for you?
Built for founders
ready to move.
This mission is for you if —
- You are an African founder — on the continent or in the diaspora
- You are actively looking for franchise, manufacturing or trade opportunities
- You want direct access — not a directory, not a Google search
- You are ready to invest in a market relationship that compounds over years
- You understand that the best deals are made in person, not over email
- You can commit to the 4-instalment payment schedule (15 May, 30 May, 10 June, 18 June)
This mission is not for you if —
- You are looking for a tourist experience
- You have no specific business intent for the Brazilian market
- You are not prepared to engage actively with exhibitors and manufacturers
- You cannot complete all 4 instalments before 18 June 2026
Mission Partners & Official Events
Backed by the right institutions.
This mission is organised in partnership with organisations that represent thousands of African and diaspora entrepreneurs across two continents.
Community Partner
Official Event Partner
Investment & Payment Plan
Everything above.
$6,600. Paid in 4 instalments.
USD per participant · Flights, meals, visa & insurance excluded
15 & 30 May · 10 & 18 June · Final payment 18 June.
Secures your delegation spot
Second instalment
Third instalment
Final payment — mission confirmed
Total: $6,600 USD · 4 instalments of $1,650 · Instalment dates: 15 May · 30 May · 10 June · 18 June 2026 · First payment reserves your place · No hidden fees · Flights, meals, visa and travel insurance are not included.
Reserve your place
21 June – 1 July 2026 · São Paulo, Brazil.
Limited delegation. Serious founders only.
When the delegation is full, registration closes. The first payment of $1,650 secures your spot and locks in your place on the mission.